So you have spent the time, money and resources to create your website. One piece of your Marketing Strategy has been completed. Now you must drive relevant traffic to your website so that potential customers will get a good understanding of your products and/or services. This is where our SEO Ninjas come in – we are a team of experienced search engine marketing professionals dedicated to you.
We provide the knowledge, skill sets, experience and hard work that will make your business grow with online marketing.
Get Relevant… Stay Relevant
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and the more frequently a site appears in the search results list, the more visitors the website will receive from the search engine’s users. SEO may target different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Search Engine Optimization – SEO consulting and services: We have the tools and the know-how to turn your poorly optimized and under-performing website into a new animal. We will go through your entire site and correct the errors and replace the missing elements to ensure that it meets the standards required to be properly crawled. We ensure that the correct keywords for your given industry are correctly employed by doing a complete keyword analysis. This is just a fancy term for researching and determining what the search engines ALREADY know about your business and how visitors look for you. Lastly, we will make sure that each page is as accessible as possible and that it receives the attention from both humans and search engine spiders that it deserves. Taken together, we will transform your website from a sick puppy to a hungry lion and give you the best chances for improved rankings.
- Fix canonicalization problems
- Analyze and modify hierarchical structure
- Assign proper page titles
- Create optimal descriptions
- Install SE verification tags
- Remove erroneous and outdated tags
- Separate design files (CSS)
- Employ proper heading tags (H-tags)
- Compress and optimize images
- Assign image alt tags
- Compress and optimize external files
- Set up Amazon content delivery (CDN)
- Set and install HTML & XML sitemaps
- Install Google analytics
- Establish internal linking structure
- Add no-follow attributes where needed
Let us provide you with website optimization either as a stand-alone service, or as part of a comprehensive, full-service web marketing campaign.
Contact us at 905-875-3939 to book your free marketing assessment which includes a 12-month marketing plan or social media plan full of tips, advice, and inside trade secrets. (Up to $5000 value.)
