{"id":2522,"date":"2015-12-21T19:43:36","date_gmt":"2015-12-21T19:43:36","guid":{"rendered":"http:\/\/innovaspace.com\/businessninja\/?page_id=2522"},"modified":"2015-12-21T19:46:14","modified_gmt":"2015-12-21T19:46:14","slug":"search-engine-optimization-seo","status":"publish","type":"page","link":"http:\/\/innovaspace.com\/businessninja\/services\/search-engine-optimization-seo\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"<p>So you have spent the time, money and resources to create your website.\u00a0 One piece of your Marketing Strategy has been completed.\u00a0 Now you must drive relevant traffic to your website so that potential customers will get a good understanding of your products and\/or services.\u00a0 This is where our SEO Ninjas come in \u2013 we are a team of\u00a0experienced search engine marketing professionals dedicated to you.<\/p>\n<p>We provide the knowledge, skill sets, experience and hard work that will make your business grow with online marketing.<\/p>\n<h2>Get Relevant\u2026 Stay Relevant<\/h2>\n<p><strong>Search Engine Optimization<\/strong>\u00a0(<strong>SEO<\/strong>) is the process of affecting the visibility of a website or a web page in a search engine\u2019s \u201cnatural\u201d or un-paid (\u201corganic\u201d) search results.<em><sup>\u00a0\u00a0<\/sup><\/em>In general, the earlier (or higher ranked on the search results page), and the more frequently a site appears in the search results list, the more visitors the website will receive from the search engine\u2019s users. SEO may target different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.<\/p>\n<p>As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.<\/p>\n<p><strong>Search\u00a0Engine\u00a0Optimization\u00a0\u2013 SEO consulting and services:<\/strong>\u00a0We have the tools and the know-how to turn your poorly optimized and under-performing website into a new animal.\u00a0We will go through your entire site and correct the errors and replace the missing elements to ensure that it meets the standards required to be properly crawled. We ensure that the correct keywords for your given industry are correctly employed by doing a complete keyword analysis. This is just a fancy term for researching and determining what the search engines ALREADY know about your business and how visitors look for you. Lastly, we will make sure that each page is as accessible as possible and that it receives the attention from both humans and search engine spiders that it deserves. Taken together, we will transform your website from a sick puppy to a hungry lion and give you the best chances for improved rankings.<\/p>\n<ul>\n<li>Fix\u00a0canonicalization problems<\/li>\n<li>Analyze and modify\u00a0hierarchical structure<\/li>\n<li>Assign proper page titles<\/li>\n<li>Create optimal descriptions<\/li>\n<li>Install SE verification tags<\/li>\n<li>Remove erroneous and outdated tags<\/li>\n<li>Separate design files (CSS)<\/li>\n<li>Employ proper heading tags (H-tags)<\/li>\n<li>Compress and optimize images<\/li>\n<li>Assign image alt tags<\/li>\n<li>Compress and optimize external files<\/li>\n<li>Set up Amazon content delivery (CDN)<\/li>\n<li>Set and install HTML &amp; XML sitemaps<\/li>\n<li>Install Google analytics<\/li>\n<li>Establish internal linking structure<\/li>\n<li>Add no-follow attributes where needed<\/li>\n<\/ul>\n<p>Let us provide you with website optimization either as a stand-alone service, or as part of a comprehensive, full-service web marketing campaign.<\/p>\n<p>Contact us at\u00a0<strong><a href=\"tel:905-875-3939\">905-875-3939<\/a><\/strong>\u00a0to book your free marketing assessment which includes a 12-month marketing plan or social media plan full of tips, advice, and inside trade secrets. (Up to $5000 value.)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you have spent the time, money and resources to create your website.\u00a0 One piece of your Marketing Strategy has &hellip; <a href=\"http:\/\/innovaspace.com\/businessninja\/services\/search-engine-optimization-seo\/\">read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2522","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/pages\/2522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/comments?post=2522"}],"version-history":[{"count":4,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/pages\/2522\/revisions"}],"predecessor-version":[{"id":2533,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/pages\/2522\/revisions\/2533"}],"up":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/pages\/6"}],"wp:attachment":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/media?parent=2522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}