{"id":190,"date":"2012-01-25T00:04:08","date_gmt":"2012-01-25T00:04:08","guid":{"rendered":"http:\/\/businessninja.ca\/?p=190"},"modified":"2012-01-25T00:04:08","modified_gmt":"2012-01-25T00:04:08","slug":"101-marketing-ideas-for-your-business","status":"publish","type":"post","link":"http:\/\/innovaspace.com\/businessninja\/101-marketing-ideas-for-your-business\/","title":{"rendered":"101 Marketing Ideas for Your Business"},"content":{"rendered":"

Here are 101 Marketing Ideas to get you started
\n<\/strong><\/h3>\n

1.\u00a0\u00a0 \u00a0Get a professional website. You need some place to send all your prospects to!
\n2.\u00a0\u00a0 \u00a0Add a blog to your current website. Your clients and prospective clients will appreciate the free information, and it will speak volumes more than just a brochure.
\n3.\u00a0\u00a0 \u00a0Join your local chamber of commerce. It\u2019s a perfect place for networking with the local community members.
\n4.\u00a0\u00a0 \u00a0Create unique business cards and hand them out whenever you can.
\n5.\u00a0\u00a0 \u00a0Give people two business cards, one to keep and one to give out.
\n6.\u00a0\u00a0 \u00a0Write and submit articles related to your field.
\n7.\u00a0\u00a0 \u00a0Speak on panels related to your subject area.
\n8.\u00a0\u00a0 \u00a0Use your professional email address when emailing absolutely anyone.
\n9.\u00a0\u00a0 \u00a0Comment on blogs in your field. Make sure your commentary adds value to the post.
\n10.\u00a0\u00a0 \u00a0Add a signature block with your contact information on all outgoing e-mails.
\n11.\u00a0\u00a0 \u00a0Offer yourself as a resource to local reporters looking for expert opinions.
\n12.\u00a0\u00a0 \u00a0Pitch story ideas to local newspaper and magazine reporters.
\n13.\u00a0\u00a0 \u00a0Write a regular e-Zine or newsletter.
\n14.\u00a0\u00a0 \u00a0Write guest articles for other peoples\u2019 publications.
\n15.\u00a0\u00a0 \u00a0Give away a free report, like this one!
\n16.\u00a0\u00a0 \u00a0Appear as a guest host on radio, online and offline.
\n17.\u00a0\u00a0 \u00a0Make sure all your friends and family know EXACTLY what it is you do.
\n18.\u00a0\u00a0 \u00a0Have a creative and clear answer to \u201cWhat do you do?\u201d
\n19.\u00a0\u00a0 \u00a0Offer to teach a course at your local community college in your area of expertise.
\n20.\u00a0\u00a0 \u00a0Get a laptop skin with your business name on it. http:\/\/www.schtickers.com\/
\n21.\u00a0\u00a0 \u00a0Learn to write great headlines for articles and emails.
\n22.\u00a0\u00a0 \u00a0Publish case studies after finishing successful engagements.
\n23.\u00a0\u00a0 \u00a0Ask for referrals from past clients.
\n24.\u00a0\u00a0 \u00a0Make sure all your children\u2019s teachers know what you do.
\n25.\u00a0\u00a0 \u00a0Send out holiday cards with your business information on them.
\n26.\u00a0\u00a0 \u00a0Register with local associations that are related to your profession.
\n27.\u00a0\u00a0 \u00a0Place free ads whenever you can. Craigslist.com is a great place to start.
\n28.\u00a0\u00a0 \u00a0Speak at local universities and colleges.
\n29.\u00a0\u00a0 \u00a0Leave copies of your free reports and articles on airplanes. (Best to tuck them into the Sky Mall magazines).
\n30.\u00a0\u00a0 \u00a0Write White Papers and distribute them among your clients and colleagues.
\n31.\u00a0\u00a0 \u00a0Host a free conference call. Give out free, practical advice.
\n32.\u00a0\u00a0 \u00a0Write letters to editors on topics or subjects related to your industry.
\n33.\u00a0\u00a0 \u00a0Attend industry conventions and seminars.
\n34.\u00a0\u00a0 \u00a0Attend industry conventions and seminars that your target market attends. For example, if you are a sales consultant, you can attend a \u201cVP\u2019s of America\u201d convention.
\n35.\u00a0\u00a0 \u00a0Staff an event. Sign on as a staff member or volunteer at a public event and network away!
\n36.\u00a0\u00a0 \u00a0Advertise in local school and church newsletters.
\n37.\u00a0\u00a0 \u00a0Write and submit Press Releases for every notable occasion. Don\u2019t ignore local newspapers.
\n38.\u00a0\u00a0 \u00a0Post your business cards on bulletin boards.
\n39.\u00a0\u00a0 \u00a0Donate magazines and books to libraries. Write in your firm\u2019s information on the inside cover.
\n40.\u00a0\u00a0 \u00a0Remind clients of important dates. If you are an accounting firm, be sure to remind your clients when their taxes are due!
\n41.\u00a0\u00a0 \u00a0Ask current clients how you can improve. Then, Implement their suggestions.
\n42.\u00a0\u00a0 \u00a0Forward articles of potential interest to your clients.
\n43.\u00a0\u00a0 \u00a0Get a bumper sticker with your business name on it.
\n44.\u00a0\u00a0 \u00a0Write letters of congratulations to other local business owners on their success.
\n45.\u00a0\u00a0 \u00a0Never apologize about what you cannot change. Example, If you are a small firm, there is no need for an apology. Play up your strengths! Tell your clients about the 1-on-1 attention they will\u00a0\u00a0 receive.
\n46.\u00a0\u00a0 \u00a0Look for free listings in as many as various directories. Get listed in many as possible.
\n47.\u00a0\u00a0 \u00a0Optimize your website with high ranked keywords to attract search engine attention.
\n48.\u00a0\u00a0 \u00a0Give out key-chains or pens with your company name on it.
\n49.\u00a0\u00a0 \u00a0Get on the morning show of your local channel by offering to share tips related to your profession.
\n50.\u00a0\u00a0 \u00a0Create how-to videos and distribute them through Youtube.com.
\n51.\u00a0\u00a0 \u00a0Invite a reporter to lunch and offer your expertise.
\n52.\u00a0\u00a0 \u00a0Mentor newcomers in the field. You never know where they will be tomorrow!
\n53.\u00a0\u00a0 \u00a0Next time you get an inspirational email, add your business information to it and forward it.
\n54.\u00a0\u00a0 \u00a0Volunteer at a favorite charity. Network with fellow volunteers.
\n55.\u00a0\u00a0 \u00a0Give away t-shirts with your business name and website on it.
\n56.\u00a0\u00a0 \u00a0Donate prizes to charitable organizations or radio giveaways.
\n57.\u00a0\u00a0 \u00a0Create and distribute a podcast on the topic of your choice.
\n58.\u00a0\u00a0 \u00a0Create a mastermind group with fellow business owners.
\n59.\u00a0\u00a0 \u00a0Join a Rotary Club or a Lion\u2019s club.
\n60.\u00a0\u00a0 \u00a0Participate in online chats and forums related to your subject area.
\n61.\u00a0\u00a0 \u00a0Re-connect with old friends from college and let them know what you are up to.
\n62.\u00a0\u00a0 \u00a0Be a matchmaker, introduce people to others who might be able to help them.
\n63.\u00a0\u00a0 \u00a0Follow up with potential clients.
\n64.\u00a0\u00a0 \u00a0Handwrite thank-you notes.
\n65.\u00a0\u00a0 \u00a0Get on the phone and call potential leads!
\n66.\u00a0\u00a0 \u00a0Focus on specific clients and specific projects. Carve out a specialty niche for yourself.
\n67.\u00a0\u00a0 \u00a0Get a .com or .org website address.
\n68.\u00a0\u00a0 \u00a0Collect testimonials whenever you can.
\n69.\u00a0\u00a0 \u00a0Make it known that ALL LEADS ARE WELCOME.
\n70.\u00a0\u00a0 \u00a0Offer complimentary introductory sessions to those who may not be familiar with your work.
\n71.\u00a0\u00a0 \u00a0Host a party for current clients. Ask them to invite a guest!
\n72.\u00a0\u00a0 \u00a0Host a Webinar.
\n73.\u00a0\u00a0 \u00a0Offer a money back guarantee.
\n74.\u00a0\u00a0 \u00a0Create a short, simple quiz for your business.
\n75.\u00a0\u00a0 \u00a0Spell-check.
\n76.\u00a0\u00a0 \u00a0Write a book!
\n77.\u00a0\u00a0 \u00a0Learn to think like your clients. What is their greatest need?
\n78.\u00a0\u00a0 \u00a0Know your competition. Even if you think that we all have something unique to offer and there is no competition, remember that your clients always have a choice. Why should they choose you over another?
\n79.\u00a0\u00a0 \u00a0Anticipate objections and have some answers ready!
\n80.\u00a0\u00a0 \u00a0Network locally through Meetup.com
\n81.\u00a0\u00a0 \u00a0Network outside of your industry.
\n82.\u00a0\u00a0 \u00a0Offer free help.
\n83.\u00a0\u00a0 \u00a0Create and learn to tell the \u201ccaptivating\u201d story behind your business. People love (and remember!) stories more than anything else.
\n84.\u00a0\u00a0 \u00a0Talk about the benefits of your service, not the features.
\n85.\u00a0\u00a0 \u00a0Dress for Success! You are the physical representation of your business.
\n86.\u00a0\u00a0 \u00a0Accept credit cards.
\n87.\u00a0\u00a0 \u00a0Be open to learning new things. Like how someone markets their business? Borrow the technique!
\n88.\u00a0\u00a0 \u00a0Don\u2019t make assumptions about your clients, ask them!
\n89.\u00a0\u00a0 \u00a0Get a professional photo taken. Use it with all your materials.
\n90.\u00a0\u00a0 \u00a0Believe in yourself! Marketing is a lot about confidence.
\n91.\u00a0\u00a0 \u00a0Cross promote your business with someone who offers services that complement your own.
\n92.\u00a0\u00a0 \u00a0Submit your website to search engines.
\n93.\u00a0\u00a0 \u00a0Create a marketing plan and FOLLOW it.
\n94.\u00a0\u00a0 \u00a0Create a powerful self introduction.
\n95.\u00a0\u00a0 \u00a0Upsell. If you think a client could potentially need something more, offer them the option.
\n96.\u00a0\u00a0 \u00a0Think of yourself as a trusted advisor, rather than a car salesman. You are providing value that your clients need!
\n97.\u00a0\u00a0 \u00a0Remember birthdays and major occasions in the lives of your clients.
\n98.\u00a0\u00a0 \u00a0Keep in touch with people you meet. You never know where a lead can stem from!
\n99.\u00a0\u00a0 \u00a0Don\u2019t discredit any encounter. Treat everyone with respect.
\n100.\u00a0\u00a0 \u00a0Use Social Media Marketing. Join two online social networks and participate regularly. I highly recommend Facebook.com and LinkedIn.com.
\n101.\u00a0\u00a0 \u00a0Use a comprehensive marketing strategy which involves online and offline marketing methods.<\/p>\n

If you require any further assistance please contact us<\/a>, we would love to assist!<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are 101 Marketing Ideas to get you started 1.\u00a0\u00a0 \u00a0Get a professional website. You need some place to send … read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":2869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,24,44],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business-education","category-start-here"],"acf":[],"_links":{"self":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":0,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/"}],"wp:attachment":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}