{"id":507,"date":"2012-02-03T14:36:49","date_gmt":"2012-02-03T14:36:49","guid":{"rendered":"http:\/\/businessninja.ca\/?p=507"},"modified":"2012-02-03T14:36:49","modified_gmt":"2012-02-03T14:36:49","slug":"5-agency-facebook-pages-with-personality","status":"publish","type":"post","link":"http:\/\/innovaspace.com\/businessninja\/5-agency-facebook-pages-with-personality\/","title":{"rendered":"5 Agency Facebook Pages With Personality"},"content":{"rendered":"<p>03 February 2012<br \/>\nDigiday<\/p>\n<p>Facebook pages can be tricky pieces of real estate to make the most of. For brands, it\u2019s about engaging their customers, offering deals and promotions; for publishers it\u2019s a place to push out content and connect with readers. But for agencies? Well, it depends. At the very least, it looks rather odd to not have one.<br \/>\n\u201cAgencies need to practice what they preach to clients and keep their pages up to date in real time,\u201d says Joe Ciarallo Digiday, vp of communications at Buddy Media. \u201cSome are doing better than others,\u201d he adds charitably.<\/p>\n<p>Some are indeed doing a better job than others. Digiday has sorted through the Facebook pages of 25 top agencies, mostly from the <em>Ad Age<\/em>\u2019s A-List agencies and some of our own selections. Call it quasi-scientific, if you will. Many agencies have pretty standard pages that just mechanically post press release-type content announcing awards and projects. Not that many have custom landing pages. Most are good about posting job opportunities and events. However, overall it seems that these agency Facebook pages are more useful internally and aren\u2019t really being used to their full potential.<\/p>\n<p><a href=\"http:\/\/www.digiday.com\/social\/facebook-will-finally-run-mobile-ads\/\" target=\"_blank\">Continue to <em>Digiday<\/em> for the entire article.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>03 February 2012 Digiday Facebook pages can be tricky pieces of real estate to make the most of. For brands, &hellip; <a href=\"http:\/\/innovaspace.com\/businessninja\/5-agency-facebook-pages-with-personality\/\">read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":2867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,12],"tags":[],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media"],"acf":[],"_links":{"self":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/posts\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":0,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/"}],"wp:attachment":[{"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/innovaspace.com\/businessninja\/wp-json\/wp\/v2\/tags?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}